Ethos, Pathos, Logos in terms of Advertisements

When looking into adverts of the modern day, I've notice that there are clear uses of ethos, pathos or logos. The advertisement chosen for this post is a thirty second Hyndai advert. The beginning starts with dads constantly saving their sons from trouble, or stupid situations. This carries on for around 20 seconds with a cheerful song in the background, until it changes to a young man driving his car when he is almost about to crash, but the car stops itself and then the narrator says "now you wont always need dad".  This advertisement uses ethos, with the use of the connection between father and son they are able to make this relate to many people and families, Pulling on the heartstrings of people.