An Ad Analysis

Looking at this, it is easy to see that the advertisement consists of two people, one being male and the predominant figure being female. The product being advertised can be found in the bottom right corner of the image. We as the audience are looking straight at the ad, and what is easily noticed is how there is a very small amount of text, however they have used quite impactful words to influence you into buying their product. Let’s start off with the fact that the ad was made in India because of the female figure within the image. This model is a famous Bollywood actress, Anushka Sharma. The use of a famous social figure is a common within advertisements and commercials, but it is quite effective because of peoples trust, respect have in these people.  However this also sets societies standards for beauty higher, and this is where we can move on to the meaning, the purpose of this ad. This ad shows us how society thinks highly of those who are classified as beautiful, within this print ad they are focusing on female beauty. We know that this ad is focused on women, which is proven by the female model has been placed more central in the ad. She has also revealed a lot more skin to show how this product has worked and given her amazing skin. Proof of this would be the quote “for visibly smooth, and touchably soft skin”. All this makes the female model empowered, because she has been the focus of this ad.  The male model has been pushed aside, marginalized, meaning he is not as important in this ad, as the female is. This also gives us the idea that women in general should be more worried about having such wonderful skin, the reason why  is how the man has been used to “fill in the gaps”, and the women is showing us her back, which is a large area of her smooth skin.