Ads and stereotypes

Today’s advertisements, in spite of its creativity and the new modern aesthetics, have all changed to something bigger but slightly less ethical and moral than the photographs we all pas everywhere in our daily lives. These are reflections of current businesses and society, as well as our unnecessary desire to flourish within what we describe a society, the “system”.

Advertisements are the result of people wanting to make money and profit, as well as to be noticed by their peers within the field. A sign of these people trying too hard may be the absurd stereotypical appeals used in ads today. Advertisers will not always listen to every voice of our society. What they call “entertaining and humorous” is only for the people under two-story houses, enjoying life, and feeling comfortable. The exact same material that some believe is funny, can be very offensive to others. What they create are not advertisements, however are bad jokes that mock and reduce the standards of the audiences. It may worsen the stereotypes among the viewers, who have not experienced them, against certain groups of people. Therefore, I believe as an international student ,that advertisers do have the moral duty to avoid making stereotypical appeals in their ads. They must not put all of their work into profit, but to make sure they are not offending anyone. Advertisements must change the method of making an effective ad , and make sure that they follow societies standards.