Language and Government

Welcome back

During my summer break, I encountered something that I had forgotten about, that being the advertisement of politicians for the role of the president within South Africa. I had immediately noticed all of the posters that had been place around the cities, townships and urban areas, with all of them promoting a specific party. I began to analyse them, sort of like we did in the beginning of the year with the advertisements in Language and Media, almost immediately recognising the similarities between the posters and advertisements. The use of bright colours to project the poster forward, use of language, both simple and different a lot of the time, due to the country having eleven official languages. After applying what I had learnt in the beginning of the year, to that current situation, I discovered how they used the bright colours that stood out to attract people, used very simple language so that those who had not gained  a full or no education could understand and feel as if they were being looked after by the politicians and the government. Through this I was able to grasp a firm understanding of how the parties worked, with most aiming at gather their votes from the uneducated masses of South Africa, however others either focusing on the middle class, or a mix of both.